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Learn Digital Marketing Course Today

Learn Digital Marketing Course Today – Our Certified digital marketing courses are designed for students, working professionals and entrepreneurs to learn and implement the concepts and get succeed ! Get The Right Path From The Best Digital Marketing Institute, Join the digital marketing course in DMM Academy and become certified digital marketer.

Here this course has mainly four types of modules like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO) and Social Media Marketing (SMM). Based on these modules we trained many of topics like Google Ad words, E- Mail Marketing, Ad Campaigns, Affiliate Marketing, Online Reputation Management and YouTube Advertising etc.

For this course we have well experienced real time industry faculty to trained best level. Digital Marketing Training has huge demand throughout India. Many of vacancies are there in our country it is a best career. We are giving 2 months  Digital Marketing Training in Hyderabad.

Who Can Learn Digital Marketing Course

Our Digital Marketing Course is Structured According to Your Requirement

digital marketing course for students

STUDENTS

As a fresher if you are looking for career then digital marketing will be the right path to enhance your goals, take the course today.

digital marketing course for working professionals

WORKING PROFESSIONALS

As a working professional its more important to up-skill yourself with the current technologies then learn digital marketing.

digital marketing course for entrepreneur

ENTREPRENEUR

As a Entrepreneur want to grow your business online and generate more ROI than your competitors then learn digital marketing.

digital marketing course for freelancer

FREELANCER

Want to be your own boss and generate more income, rather than sticking to 9 - 5 jobs then learn digital marketing.

Digital Marketing Course Syllabus

1.What is Marketing? 

2.Traditional Vs Digital Marketing 

3.What is Digital Marketing? 

4.Benefits of Digital marketing 

5.Digital marketing platforms 

6.Defining Marketing Goals 

7.Latest Digital marketing trends

1.What is Website? 

2.What is Domain Name 

3.Types of Domains 

4.Domain name suggestions 

5.How to Register a Domain Name 

6.Web Hosting Concepts 

7.Domain/Hosting Business 

8.Types of Websites 

9.HTML, CSS and Java Script 

10.What is WordPress 

11.Benefits of using WP 

12.WordPress Installation 

13.Analyzing the WP Dashboard 

14.Default Settings in WP 

15.Types of Themes 

16.Theme Settings and Customization 

17.Managing Themes 

18.Content management in WP 

19.Categories, Tags and Posts 

20.Creating Pages & Sub Pages 

21.Custom Content Types 

22.Adding a menu to the website 

23.Understanding Plugins and Widgets 

24.Integrating Plugins in Site 

25.Adding widgets to the website 

26.The Best Plugins in WP 

27.Practical WordPress Website Site Implementation

1.Introduction to Keyword Research 

2.Types of Queries 

3.Keyword Brainstorming

4.Business Analysis and Categorization 5.Product/Services Categorization 

6.Google Keyword Planner Tool 

7.Other Keyword Tools 

8.Manual Competition Analysis 

9.Paid tools for Competition Analysis 10.Finalizing the Keywords List 

1.Fundamentals of SEO 

2.How does the search engine work? 

3.Components of Search Engines 

4.Google Algorithms 

5.Google Results Page(SERP) 

6.Major & Minor Algorithm Updates 7.Recent Changes in Search Algorithms 

1.Introduction to On page 

2.On page Analysis Methodology 

3.Fundamental On-page Factors 

4.Domain name in SEO 

5.Importance of HTTPS 

6.URL Optimization 

7.Title Tag Optimization 

8.Meta Tags Optimization 

9.Content Optimization 

10.Heading optimization 

11.Internal Links & External Link Optimization 12.Image Optimization 

13.Social Signals & Footer Analysis 14.List of Tools for SEO Analysis 

1.Manual Actions Analysis 

2.Algorithm Update Recovery Method 3.Panda recovery process 

4.Penguin recovery process 

5.Mobile friendly update 

1.Google Analytics Reports 

2.Search Console Reports 

3.Website Position Analysis

4.Website Monthly Reports 

5.Backlinks Reports 

6.Paid Tools for monitoring 

1.Website Speed Optimization 2.Speed Analysis Tools 

3.Sitemaps Generation 

4.Robots.txt File 

5.URL Redirecting Techniques 6.Canonical Links 

7.Rich Snippets 

8.New Updates in On page. 

1.What is Search Console 

2.Features of Search Console 

3.Site Verification Process 

4.Location Targeting 

5.Search Performance Tool 

6.Link Analysis Tool 

7.Manual Actions 

8.Sitemaps Tool 

9.Fetch as Google Tool 

10.How to use DisAvow Tool 

11.Crawl Errors Analysis 

12.Webmaster Vs Search Console 

1.Introduction to Off page (Link Building) 2.Link Building Guidelines 

3.Types of Backlinks 

4.Link Analysis Tools 

5.Directory Submissions 

6.Classified Posting 

7.Q & A Backlinks 

8.Blogging & Blog Comments 

9.Guest Blogging 

10.Press Release 

11.Document Sharing 

12.Other Advanced Strategies 

1.Local Business Submission

2.What is Local SEO? 

3.Importance of Local SEO 

4.Submission to Google My Business 

5.Optimizing the GMB Profile 

6.Local SEO Ranking Signals 

7.Local SEO Negative Signals 

8.Citations and Local Submissions 

9.Google My Business Analytics 

Google Ads – PPC Campaign 

1.Introduction to Paid Advertising 

2.Google Ads Account setup 

3.Interface Tour and Billing Settings 

4.Account Structure 

5.PPC Campaign Settings 

6.Ad Group setup 

7.Keyword Match Types 

8.Keyword Research Tools 

9.Ad Formats & Guidelines 

10.Ad Extensions 

11.Dynamic Ads 

12.Understanding Ad Auction 

13.Analyzing Quality Score 

14.Factors to improve Quality Score 

15.Actual CPC Calculation 

16.Types of CPC’s 

17.Bidding strategies 

18.What is Conversion? 

19.Implementing conversion tracking 

20.Segments and Filters 

21.Search Terms and Ad Auctions 

22.Generating Reports

1.What is Display Advertising 

2.How Display Ads Works 

3.Creating a Display Campaign 

4.Bidding Strategies 

5.Targeting Option in Display Network 

6.Exclusion options 

7.Ad Formats and Sizes

8.Conversion Tracking 

9.Display campaign reporting

1.Types of YouTube Ads 

2.Location Targeting 

3.Bidding Strategies 

4.Automatic Targeting 

5.Adgroups Setup 

6.Targeting Options in Video Ads 

7.Types of Ad Formats 

8.Ads Cost Options 

9.Measuring the Results of Campaign 

10.Conversion Tracking

1.What is Shopping Campaign 

2.Creating Google Merchant Center account and linking to Google Ads Account 3.Creating Business Store 

4.Types of Product Feeds 

5.Product Feed Properties 

6.Dynamic Product Feeds 

7.Creating a Shopping Campaign 

8.Defining Product Groups 

9.Monitoring Campaign 

10.Reports of Shopping Campaign

1.Benefits of Mobile Marketing 

2.Mobile Marketing Goals 

3.App Creation Strategy & Optimization 

4.Universal Mobile App Campaign 

5.Call Only Campaign 

6.Conversion Tracking 

7.Reporting in Mobile Ads

1.What is Remarketing? 

2.Benefits of Remarketing Strategy 

3.Types of Remarketing Audience 

4.Building Remarketing List 

5.Building Custom Audience List 

6.Creating Remarketing Campaign 

7.Remarketing Ads Design

1.What is Ads Express (Smart Campaign) 

2.Benefits of Smart Campaign 

3.Creating Campaign for Local Results 

4.Bidding & Budgets Setup 

5.Ad Creation 

6.Reports

1.Introduction to Bing Ads 

2.Creating Bing Ads Account 

3.Bing Ads Campaign 

4.Exporting the Campaigns 

5.Generating Reports 

6.Bing Ads Certification

Introduction to Social Media Marketing

1.What is Social Media? 

2.Analyzing Different Social Media Platforms 

3.Benefits of using SMM 

4.Social Media Statistics 

5.Goals of Social Media Marketing

1.Types of Facebook Account 

2.Personal Account Setup 

3.Facebook business page setup 

4.Types of Business pages 

5.Cover Photo/Video Design 

6.Page Settings & Options 

7.How to Increase Facebook Likes 

8.Facebook Content Strategy 

9.Types of Posts and Statistics 

10.Examples of Creative Posts 

11.Designing FB Posts 

12.User engagement metrics 

13.Facebook Insights 

14.Facebook Groups 

15.Facebook Apps

1.What is Facebook Ads 

2.Types of Objectives 

3.Popular Ads Campaigns 

4.Defining Target Audience 5.Types of Targeting 

6.Bidding & Budget Settings 7.Types of Ads 

8.Designing FB Ads 

9.Setup of Facebook Pixel 

10.Conversion Tracking Pixel 11.Remarketing Strategy 

12.Reports & Analytics

1.What is Instagram 

2.Instagram statistics 

3.How Brands use Instagram 4.Creating Instagram Account 5.Types of Instagram Accounts 6.Linking Instagram with Facebook 7.Tour of Instagram App 

8.What works in Instagram 

9.Types of Content (Posts & Stories) 10.Stories & Highlights 

11.Importance of Hashtags 

12.How to use Hashtags 

13.Popular Tools for Instagram 14.Engagement Metrics 

15.Instagram Analytics 

16.Instagram Ads 

17.Types of Campaign 

18.Creating your Campaign 19.Measuring Results

1.What is Twitter? 

2.Benefits of Twitter 

3.How brands use Twitter 

4.Customizing the profile 

5.Profile Photo & Header Image 6.Types of Tweets 

7.Content strategy for Twitter

8.How to increase Followers 9.Post your First Tweet 

10.Analyse your Competitor 11.What is HashTag? 

12.Hashtags and its uses 

13.Twitter Cards 

14.How to use Trending #Tags 15.Tools for Twitter marketing 16.Twitter Analytics 

17.Twitter Ads

1.Types of Campaign 

2.Create your Campaign 

3.Followers Campaign 

4.Traffic & Conversion Campaign 5.Targeting Options 

6.Bidding & Budget 

7.Twitter Ad Format 

8.Conversion Tracking 

9.Measuring Results (KPI’s) 10.Remarketing Strategy 

11.Targeting Remarketing Audience

LinkedIn Marketing 

1.What is LinkedIn? 

2.Benefits of LinkedIn Network 3.Create a LinkedIn profile 

4.Optimizing the profile 

5.Skills and Endorsements 

6.Creating new connections 7.Posting content in profile 

8.LinkedIn Groups 

9.Finding Jobs on Linkedin 

10.Creating company page 

11.Customization of page 

12.Posting on LinkedIn Page 

1.Why LinkedIn Ads 

2.Types of Campaigns 

3.Creating a Campaign 

4.Bidding & Budget

5.Target Audience Settings 

6.Types of Ads 

7.Leads Generation Campaign 8.Conversion Tracking 

9.Creating a Remarketing Campaign 10.LinkedIn Ad Reports

1.What is Pinterest? 

2.Pinterest Statistics 

3.How & Why brands use Pinterest 4.Creating a Pinterest Account 5.Types of Accounts 

6.Customizing the Profile 

7.Pinterest Strategy 

8.Boards on Pinterest 

9.How to manage boards 

10.Pins and Links 

11.Generating Engagement 

12.Integrating Pinterest in Site 13.Engagement Metrics for Pins 14.Pinterest Analytics 

15.Advertising options on Pinterest

1.What is Video Marketing 

2.Statistics of Video Marketing 3.Creating Channel in YouTube 4.Customizing the YouTube Channel 5.Types of Video Formats 

6.Create video marketing strategy 7.Upload the First Video 

8.Video Optimizing Tips 

9.Video Settings 

10.Cards, End Screens & Sub Titles 11.How to use Playlists 

12.YouTube Creator Studio 

13.Features of Creator Studio 

14.YouTube Analytics 

15.Increasing Subscribers 

16.Understanding copyrights and spam

1.What is Inbound Marketing?

2.Why use inbound marketing 

3.Brainstorm your Target audience 

4.Stages of Inbound Marketing 

5.Types of Content 

6.How to generate Ideas 

7.Content Marketing Strategy 

8.Lead Generation Technique 

9.Landing Page Designing 

10.Customer Delight Stage

1.What is Email Marketing? 

2.Importance of Email Marketing 

3.Popular Email Marketing Software’s 

4.Email Marketing Strategy 

5.Introduction to Mail Chimp 

6.MailChimp pricing structure 

7.Account setup and settings 

8.Email marketing strategy 

9.Creating a Subscriber List 

10.Integration of Forms in Site 

11.Import subscribers in list 

12.Types of Email marketing campaigns 

13.Email Marketing Campaign 

14.What is Newsletter 

15.Design a Newsletter 

16.Analysing Reports of Campaign

Whatsapp / Bulk sms Marketing 

1.How to do whatsapp Marketing 

2.Rules to Follow 

3.How to get Business 

4.Optimizing Business Account 

5.Whatsapp Strategy 

6.Bulk SMS Strategy

1.What is Google AdSense 

2.How is Works? 

3.AdSense Guidelines 

4.Finding the Niche

5.Important Factors for AdSense Success 

6.Types of AdSense Account 

7.Applying for New Account 

8.Ad Formats and Sizes 

9.Bidding Models 

10.Integrating Ads in Site 

11.Reports Analysis 

12.AdSense Optimization Tips

1.What is Affiliate Marketing? 

2.Things Required for Affiliate Marketing 

3.How Affiliate marketing works 

4.Types of Affiliate Networks 

5.Top Affiliate Marketing networks 

6.Affiliate marketing payment models 

7.Finding Profitable Niche 

8.Apply for Affiliate Marketing network 

9.Amazon Affiliate Network 

10.Integrating Amazon, Flipkart Products to your Networks 

11.How to promote Affiliate Products 

12.Measuring Results on Affiliate sites

1.What is ORM? 

2.Why we need ORM 

3.Examples of ORM 

4.Areas to analyse in ORM: Search Engines, Blogs & Websites, Review Sites, Complaint sites,Social Media 

5.SEO – ORM Strategy 

6.Autosuggestion & Related Searches 

7.Search Engine Results 

8.Managing Reviews 

9.Popular Review Sources 

10.How to get Positive Reviews 

11.How to respond to Negative Reviews 

12.How to handle Fake Reviews 

How to Manage Social Media ORM 

Popular networks for ORM 

Common ORM Issues 

Brainstorm Strategy for ORM Project

1.Introduction to Analytics

2.Implementing Analytics Code 

3.Setup of Conversion Tracking Code 

4.Types of Reports 

5.Audience Reports 

6.Acquisition Reports 

7.Behavior Reports 

8.Conversions Reports

1.What is Freelancing? 

2.How does freelancing works ? 

3.Offline Freelancing Business 

4.Registering Company 

5.Initial Business Guidelines 

6.Documentation & Quotes 

7.How to manage clients 

8.Online Freelancing networks 

9.Create a Profile in Fiverr.com & freelance.com 10.Optimizing your Profile 

11.Create your Strategy 

12.Analyzing Clients 

13.How to bid on projects 

14.How to handle the clients 

15.Project management tools 

16.Asking for reviews from clients

1.Institute Certification 

2.Google Ads Fundamentals 

3.Google Search Advanced 

4.Google Shopping Certification 

5.Google Display Certification 

6.Google Video Certification 

7.Google Analytics Certification 

8.Bing Ads Certification 

9.Facebook Blueprint Certification 

10.HubSpot Certification 

11.SEMRUSH Certification

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